As a language service provider (LSP), one part of our job is to observe trends. These trends may be used to understand our service quality provided for specific clients or keep track of certain trends in language, and can be very important to our work. Put simply, collecting data on trends can help LSPs understand how to improve upon themselves.

In today’s blog, we’ll be highlighting a few tips about how to track trends by collecting/analyzing data and using it to the LSP’s advantage.

Try out surveys.

Surveys are a very easy way to get qualitative data, which can help LSPs understand the quality of the service provided. Usually, surveys are sent out to clients after they’ve received their service. Clients can rate their satisfaction with the service they received on a scale such as from 1-10 or Poor to Excellent, and can leave more detailed information about what they liked and did not like about their service.

Challenges may occur if a client forgets to fill out some of the questions, misunderstands a question, or doesn’t fill out the survey at all. This is why translating the survey and providing the client’s preferred language is very important, so they can understand everything and can answer all the questions properly!

For example, Monterey Language Services has often been requested to provide translation for surveys, whether to support research projects or international companies whose employees span all over the world. Most recently, we translated a survey into 11 languages: Arabic, Armenian, Cambodian, Chinese Traditional, Chinese Simplified, Japanese, Korean, Laotian, Mien, Spanish, and Tagalog. We also have done survey interviews to make sure employees understand their company’s core value.

Use transactional data.

You can collect data from your own company’s transactional data to collect quantitative data, which can help LSPs identify how many times they provided service for different languages and for which clients. Transactional data refers to your sales, receipts, POs, invoices, etc. that tell you when, where, how, and for what language you’re providing services for.

By looking at your transactional data, you can identify trends. For example, if there are more requests from a nearby hospital, you can deduce if you need to hire more medical interpreters. Similarly, you can look at trends in language requests, such as if there’s a sudden surge in Korean requests; perhaps there has been an influx of people moving to the area, or there’s some sort of event going on that you should investigate.

Keep up-to-date and do research.

Other important topics to keep an eye on in the language services industry are things like technology and common issues. Technology is essential in today’s world, especially for large translation projects or simultaneous interpretation assignments.

Technology and common issues or topics of conversation constantly change and evolve. Make sure to keep up-to-date, and research through news articles and even social media such as LinkedIn to see what people are talking about. Joining professional organizations is also helpful so be on the lookout for those as well.