The main point of this post is to make sure that you are not trying to always do a one to one translation of the source text. Unless the specific field you are translating calls for a one to one translation, it will be much more difficult to read in the target language, and it will reflect badly on the translator. This is why some good ideas to keep in mind when translating include double checking the meanings of words in both the source and target language, thinking about the conceptual understanding of words and ideas between the source and target cultures, and avoiding idioms unless you are very sure.

For the best results when translating, it is important to always think about the context in which the source text was written and how it might be perceived if brought to the target culture. What this means is that language and culture are always very tightly intertwined with one another, so what one language might find normal, another language might find abnormal or outright offensive. For example, in the Hopi Indian language, there is no word for time, so their understanding of time is very different from most of the world where there is a defined word and definition for time. Similarly, divorce does not have its own native word in most Indian languages, and they instead use the English word “divorce,” if they ever want to get a divorce. However, divorce rates are much lower than they might be in other places in the world, due to their culture seeing marriage as a lifetime commitment. These kinds of cultural differences is why you have to do a little research when you are translating.

Similarly, in Japan, they have adapted a lot of English words into their own language and use them on a daily basis, but if an English speaking person heard these words, they might have a different idea of what they mean. For example the word “lamp” might mean a kind of light that you might find on your desk or in the room, but in Japanese, it is used almost exclusively for indicator lights. So when you translate languages that use words that appear in the target language as well, be sure to make sure that they have the same meaning in both languages.

Another thing you should be careful of is avoiding idioms altogether if you can help it. Idioms are commonplace in any language, but there will not always be an equivalent idiom in the target language. Unless the idiom is very essential to the translation, you should try to figure out a different way of phrasing it. For example, the phrase “two birds, one stone.” There may be equivalents to this in some languages, but if the target language does not have an equivalent, then you could instead say “accomplish two things with one action” or something of the sort.

While translation can be a fairly straightforward process of just taking the source words and then convert it into the target language, it can often be much more complex than that. While fields such as technical and patent translation might encourage a more one to one translation, there are some styles, phrases, and references that just won’t translate if you adapt a one to one style. That is where some creative liberties come into play where the translator tries to find replacement words or phrases that won’t always have the exact meaning of the original, but will be able to give the same nuance or elicit the same kind of reaction as the original did in the source language.

Localization is a relatively new field that people might have never heard of it or only had a vague and superficial understanding of what it means. But the truth is that the field of localization is continuously developing, and with it, there are new terms and ideas that are developing with it. One such term is hyperlocalization.

What is hyperlocalization? Hyperlocalization aims to identify, understand, and target unique micro-segments and to then localize product/service, communications, and business models in order to deliver customized solutions to meet hyper-local needs. In essence, hyperlocalization is a super focused localization process that aims to make sure that they are meeting the needs of a specific demographic by making hyperlocal content. Hyperlocal content is targeted to country-specific or locale-specific and even global-specific micro-segments within specific demographic, geographic, psychographic, behavioral, cultural or other segmentation groups. Below are some examples of hyperlocalization.

For hyperlocalization based on geographies, you might see companies changing how they localize content for a specific region or country so that it is specific to what users for that area might expect. On the other hand, hyperlocalization based on demographics focus much more on finding micro segments based on unique demographic combinations or emergent micro-trends related to age, gender, income, or education. So focusing on specific groups like millenial foodies or centennials craving brand authenticity and trying to appeal to them through targeted language and advertisements is how you might get their business.

So why is hyperlocalization so important to understand and know how to implement? Well, when localizing something, even though it is different than translation in the sense that you are tailoring the words you use to reflect the audience you are translating for, still it will be more of a shotgun approach than a targeted approach. It might sound perfectly and linguistically alright in the area you are localizing for, but that will not matter if you are not making sure you reach the group of people that would make up your core audience or consumers. Hyperlocalization achieves this by making sure that you are specifically focusing your efforts on the people who will have most interaction with the product you are localizing.

With hyperlocalization, you are getting the maximum amount of connectivity with the audience that you are trying to target with. Also, just like with localization, what you are localizing sounds natural to the target audience. The only difference is that you are making as much of the content that sound pertinent to them as possible. Hyperlocalization may not be something that you will be expected to do in the localization industry, but it is something that you should know about, so you know what is expected of you when you are asked to do it.

In the last post, we talked about the value of making relationships between Language Service Providers (LSPs) and language buyers. For the next part of this two part blog post, we will talk about recommendations on how to make these relationships. As mentioned in the previous post, creating and maintaining a strong relationship is very important when thinking about improving efficiency, workload, and overall experience for both parties. Here are some recommendations for what steps can be taken to make sure that a good relation can be established.

Let us start with what can be done from the language buyer side to improve relations. First, a language buyer should try to come up with their own requirements so that they can choose an LSP that meets their needs. Additionally, language buyers should make sure that the supplier is the right fit for the company. If they trust their supplier enough, it is possible to make the LSP a business partner and give them more privileges into the company so that they can more frequently be on the same page and know exactly what is going on.

Building a relationship with the LSP will also possibly help to foster more trust and comfort between both parties. The language buyer can also be more transparent with what they will be using services for to foster trust and understanding. After all, having a strong relationship and partnership is essential for a smooth, long-lasting business relationship.

The LSP can try to pass on as much knowledge as necessary over to the client while trying to understand their needs. However, the LSP should be careful not to overwhelm the language buyer with knowledge.  After all, the language buyer trusts that localization is the LSP’s specialty. The LSP should only try to give them relevant information that will benefit both sides. The LSP should always have the language buyer’s best interest in mind, whether it is to deliver the project timely, to convey clear meaning in translation, or to level the translation to increase the language buyer’s best image.

Overall, it is important to know that creating a strong relationship can be difficult, but it is important to show that you are committed to trying to meet all reasonable needs of each other in order to make a smoother process. There are many ways that this can be achieved, but it is important to think about what steps can be taken to move the relationship in the right direction. In the end, if you can get a strong enough relationship, then it can be possible to be comfortable being completely transparent with each other. In essence, this means that you share all the necessary information and every last detail without trying to sugar coat it. If there is some kind of issues, with a good enough relationship, there will be a high level of trust where there will be mutual cooperation to fix any problems and work on improvement plans to ensure that the same kinds of mistakes are avoided in the future.

Between language buyers and language service providers (LSPs), there is always a need to manage the relationship between one another. Simply put, without the buyer, there is no work for the LSP and without the LSP, the buyer will be at a loss too. It is therefore important to create and maintain a good relationship between one another to have an effective partnership. Here is what the LSP can do on their end to make sure that they can establish a good relationship with their buyers.

Usually, language buyers will characterize their needs and the LSP will have to do their best to capture their attention and show that they can satisfy the needs to be considered as a potential partner. In this case, the needs could be anything from time constraints, to specific languages, to translations or interpretations in specific fields, or to convey the meaning clearly. The language buyers will then look into the LSP and see if they believe that LSPs can deliver the type of service that they are looking for. If everything seems ok, they may typically take them on as a language supplier, but they will observe them over time to see if they crack or show that they are suited for their needs. The LSP will in turn do their best to try and foster a trusting relationship with the language buyer and try to make sure to meet their expectations to become a trusted supplier for frequent use and a closer partnership.

For the buyers, it starts with the fact that they have to look at themselves and figure out what exactly they are looking for and then find a LSP that can meet the most amount of requirements. They then have to continue to monitor the LSP to make sure that they are keeping up with the set expectations while also assessing whether they are the best option for the price that they are paying. They might need to understand that quality work is valuable and priceless because quality work usually requires huge efforts from the providers.

For LSPs, the efforts could be quite a few different people need to spend the weekends to go through a document before it gets to the client. Another is find issues and address problems quickly. Another is to figure out what is important and what is critical for clients in a translation or interpretation project.

We will continue to talk about the recommendations for both language buyers and LSPs, but the main point here is that a good relationship between buyers and LSPs is precious. When that happens, it’s ideal to better meet the needs of each other, to be more efficient in taking care of requests and questions from both sides, and both sides can thrive and grow together positively and effectively.

Language interpretation is commonly understood as a one to one job; for most cases, there are only two languages involved and the interpreter goes back and forth between the languages. But sometimes there are situations when multiple interpreters are needed because there are multiple target languages or that there is a rare language involved that needs to be interpreted through a third language.

For example, for a presentation in a foreign language, there might be a team of interpreters on standby, but they might not all have the same language pair. The presenter might be speaking in Japanese but only the Japanese interpreter can understand Japanese. The other interpreters however, understand English, and fortunately, the Japanese interpreter can interpret into English. Thus, the interpretation flow goes like this: Japanese presenter -> Japanese interpreter -> Other interpreters. There will obviously be a little bit of a lag between the interpreters, but in these kinds of situations, it is the only solution to ensure that all the languages are covered.

A different scenario is where there is a rare language involved and a third interpreter is needed. So for example, you might have a Triqui interpreter who can only speak Triqui and Spanish, but your client needs someone who can interpret from Triqui to English. In that case, you would need a different interpreter who can interpret from Spanish to English. Thus, the interpretation flow goes like this: Triqui -> Spanish -> English and then goes back like this: English -> Spanish -> Triqui. Relay will take a longer time, but the time is worth it because that can help interpreters perform even more accurately and completely.

There are the two common scenarios where you might need to use a relay team of interpreters. We hope this post will help you understand what language relay situations might be and how to deal with them.

One misconception people have when it comes to translation is that the process ends at translation. After the translator finishes the translation, they just submit it and that’s it. Of course, anyone acquainted with the translation industry would know that this rarely ever happens.

It’s always about team work. At Monterey Language Services, we are always looking for the right fit for a translation team which always includes a reviewer. Translation can become a long and difficult process if we don’t choose a right team, but then with the right insights and strategies, it becomes easier to control quality and get the desired results.

Lack of the natural flow probably is the most common scenario to be improved. Other than that, many things could be missed in a translation as well, whether it’s due to careless error or a difficulty of tracking everything that the client wants. This is why we need to start with the right foot by choosing a right team to work with for a specific project , and so we can ensure that the translation is accurate, complete, and easy to read.

Then, how do you know what kind of a team would be the best to use? It’s the same for translators and reviewers, you have to choose one that is the best fit for you and the project at hand. This means that even if you are used to using a certain team, you cannot always use them for every project that you have. The selection usually is based on subject specialization. Someone who writes well and is familiar with how subject terminology is used in their daily business. For instance, someone who has experience with the medical field, ideally familiar with whatever is being mentioned in the document. If a translator or a reviewer is unfamiliar with the subject, they may not catch certain errors or they may misunderstand the real meaning or commonly used terminology in that field.

Additionally, you need a team who are familiar with cultural conventions. For example, in Japanese, there are different ways of writing depending on the audience that the document is written for. If someone is not familiar with the different nuances of the language, they might flag certain phrasing or pronoun usage as errors, even though they are correct in the context of the document. This is why depending on the content, it is important to hire translators and reviewers with a certain amount of experience.

One other thing that you might want to be careful of is more in regards to your company itself. The team should be made aware of what is expected of them and what they expect the finished translation to look like and represent. This means everything should be kept handy and shared, including style guides, terminology lists, stop-word lists or any other kind of documents that they want the translation to adhere to. This will help everyone be aware of what they should be looking for when they are translating as well as reviewing.

Translation can be a trick business and there are a lot of different things that need to be kept in mind while working. For example, in technical translation, you want to avoid flowery language and instead make sure that you are translating the concepts written in a straightforward way with little to no room for interpretation. With literature, you are allowed more leeway with how you translate things since you are trying to match style and ideas rather than the words.

Things can differ slightly depending on what language you are working with, but it’s always important to remember your audience and the area that you are translating. This post will cover some basic things that you will want to keep in mind while translating from English to Japanese.

1. Honorifics. Depending on what you are translating, you will have to think about how you will write names. Japanese is a language that places much importance on politeness and hierarchy, so when translating from English to Japanese, it is important to make sure that you are able to incorporate honorifics into your translation if necessary. For example, while in English, there is only really one way to say “Your Company,” there are several ways to say it in Japanese, but if you are talking to a valued customer, you wouldn’t just say “Your Company.” You would say something that would be equivalent to saying “Your esteemed company” in English. It is important to do this to not only show respect, but also allow others to know the status of the relationship, that is, the hierarchy of the relationship.
2. Kanji versus Hiragana/Katakana. For those of you that do not know, the Japanese writing system has three ways to write out their words. Kanji are Chinese characters while Hiragana and Katakana are more similar to the English alphabet in that each individual character can be used to spell out words. The difference between Hiragana and Katakana though is how they are typically used. Katakana is often seen in contexts where foreign words are being spelled out while Hiragana is typically more for Japanese words. Together all three of these make up the Japanese writing system.

However, when translating, it isn’t always clear when you should use either. You can use hiragana or katakana instead of Kanji and vice versa. Then there are situations where there might be a word in English that most Japanese speakers know, thus it doesn’t need to be translated into Japanese, and can just be phonetically written out in Japanese. For these distinctions, it is probably best to check with the client if you are not sure about which they might prefer, but typically you can just check online to see which version of the word is used more in the context of the original document.

3. Subject. In Japanese, it is normal for names or subjects to be dropped from sentences, so it can become a little difficult sometimes to determine with absolute certainty who or what is being talked about in certain sentences. For example, consider the following: “Sarah is out walking her dog. She will be back later.” If you were translating this into Japanese, you might use Sarah, but other than that, you would exclude “her” and “she.” You might even leave out “Sarah” depending on what the previous sentence was. Knowing when to drop the subject is an important skill to have and is easier for those who are native Japanese speakers than it is for English natives who learned Japanese.

There are many more important things to be careful of when translating English to Japanese, but this is just a short, and brief introduction into translating English to Japanese. I hope if you are starting out as an English to Japanese translator that you will find this short post helpful.

Many people confuse localization with internationalization or just think internationalization is a part of localization. However, while they might seem similar, internationalization and localization are overall two different things altogether. Knowing the difference between the two and how to identify each one will be something that will help you set yourself apart from the crowd.

First, let us define what localization is. Broadly, localization is taking one material and transforming it into something that is understandable and relatable in a different culture or region. This means that localization is all about adaptation. When localizing something, you will be looking out for concepts, symbols, and words that would not fit into the target culture or region. This means adapting the original product into something that looks as if it was not created in a different country entirely.

For example, this can be something as simple as general design. When looking at an ad or commercial, for it to be successfully localized, you will have to make sure that the info displayed (i.e. numbers, date, time, etc.) are all changed into the appropriate format. If you kept the dollar sign when changing an advertisement for your product for an audience that does not use USD, they would be confused about how much the product actually costs and if it is even sold in the country that they’re in.

Internationalization is different than localization in that it focuses more on trying to universalize settings. Internationalization can be thought of as a typically more “under the hood” kind of process, where you will focus more on the coding side of things. This means focusing on hard-coded strings, concatenation, and finding out what is supported in Non-English input and output. If this is not taken into account, anything that is displayed is at risk to not display correctly. Internationalization is therefore more of a system focused on making sure that the software itself has no problem being used in different languages and thus focuses a lot less on linguistic errors like localization is.

There are more subtle nuances between internationalization, but it will be easy to remember the overarching difference between the two if you just remember that localization focuses more on the linguistic aspects of things while internationalization focuses more on the software that the localization will use to display or function.

If you are thinking about expanding your business to a different region, most likely it will take a lot of work, and it isn’t always as easy as just translating your content to the target region’s language. There are many more steps that go into this before one can successfully gain a foothold in the new region, and one of the major things is to make sure you have a good grasp on is localization. While still a relatively new field, localization helps to ensure that when you expand to a new market, your product, marketing, social media, etc. have nothing that would negatively impact your brand’s image.

So what do you need to know about localization? Here are some of the highlights of what you need to be aware of when you begin localization. This will mainly focus on both the language aspect of the localization process as well as the marketing strategy of localization.

The first thing is that you know who you are marketing to. Not every product perfectly appeals to everyone in the same way. Some people will be much more interested in your product and some will not. You have to thus really know who you want to focus on. The language that you use to market your product to your potential customers is also very important, and you should thus make sure that any translation that is produced is reviewed by someone who is either a native of the country, or native currently living in the country. This will ensure that they are caught up with all current trends and know what can and cannot be included to avoid any unnaturalness or offensive language.

On the topic of using a native who is currently living in the target country, it is also important to note that they will be able to help to discern any cultural taboos such as design choices (i.e. colors, placement of letters, layout of advertisements, etc).  When they are reviewing the translation, they not only provide a fresh set of eyes with which to see the translation work, but they are basically acting as if they were a consumer seeing your product for the first time in the region you are trying to expand into. This will help to provide invaluable insight into what can be improved or fixed upon and help to develop strategies for the future.

Another thing that is important to take note of is making sure that the native speaker you ultimately choose is well vetted. Some companies might outsource this to other companies that have reviewers as to avoid some of the cost of vetting and hiring, but it is important to ultimately make sure that the reviewer who is chosen is not only proficient in the language that they speak, but also that they are able to understand the goal of your company as well as its culture so that it can properly be conveyed to the new market.

These are just a few of the things to know when starting localization of a product for a new region. Even for regions with similar cultures to your own, it is important to make sure that you have a native review whatever you have before releasing it. Doing so will save you a headache and possibly a fortune in potential legal fees or redesign fees.

During the translation process there are a lot of moving parts that are necessary to ensure that a quality translation is produced. One of the main ones is, of course, the translator. Without a translator, there would be no translation to work with. However, the process does not stop there. There are various quality checks that need to occur to make sure that the deliverable is a representation of the best possible quality that can be produced.

To do this, reviewers are used. Reviewers can come in all shapes and sizes depending on the type of project or its size, but typically there is at least one reviewer involved in the translation process. Sending out a translation with a review is a sure way to ensure that the deliverables are in good order and shape. A reviewer is equally if not more important than a translator because they act as the final defense line against quality errors and even more importantly, they increase quality in discourse and presentation. There are reactive and proactive approaches to a translation process.

A reactive approach simply means that when the reviewer finds an error, they will correct it and submit it. Then the vendor (a translation company) might send it back to the translator to make sure that what the reviewer corrected was not a problem. Then if the translator finds an error in the review, they will correct it, which will prompt the vendor to send it back to the reviewer. This process could potentially go on for a long time if there are no measures in place for a more proactive approach.

This is why a more proactive approach is encouraged where there are set processes in place. Expectations are laid out beforehand, and everyone involved receives metrics to help translation and reviewing become more efficient. It also will help to eliminate any potential back and forth that might occur between different people involved. Of course though, the training involved is necessary to make sure that everyone is caught up and on the same page regarding their expectations.  A proactive approach in a translation process keeps projects in control. It’s especially valuable for large projects that involved many resources. A proactive process saves costs and headaches down the road.

Finally, client reviews, if those occurred, are looped back to the reactive and proactive approaches mentioned above. Usually a successful project is the end result of dedications from both the client side and the translation company side. Working closely together with the client is the most enjoyable part for us and that guarantees quality translations every time!